insights

In the hustle culture of entrepreneurship, burnout is often worn as a badge of honor. It’s seen as proof that you’re working hard, that you’re dedicated. But for the expert

You’re the expert. It’s why clients hire you and pay you well. Your unique insight, your specific process, your personal touch—it’s the engine of your business. But what happens when

The market is flooded with tools promising to make you more “productive.” To-do lists, project management apps, note-takers, calendar organizers—they all offer a piece of the puzzle. But for the

As a solo consultant, you wear three hats: the Technician (who does the expert work), the CEO (who sets the vision), and the COO (who manages the day-to-day operations). When

For years, your identity has been tied to your expertise. “I am a brand strategist.” “I am a software consultant.” This identity is powerful, but it’s also a trap. As

The Myth of ‘More Clients’: When a solopreneur wants to increase their revenue, their first instinct is to find more clients. But if you’re already at capacity, “more clients” doesn’t