If your website isn’t driving the leads and sales it should, hidden flaws may be to blame.
Here are 5 of the most common overlooked issues hurting conversion rates, and actionable tips to fix them:
- Slow Page Speeds
High load times frustrate users, with 40% of people abandoning a site that takes over 3 seconds to load. Trim page weight by compressing images, minimizing plug-ins, optimizing code and leveraging caching.
- Poor Mobile Optimization
With more than half of traffic on mobile, insufficient mobile optimization turns off customers. Prioritize responsive web design, mobile-friendly navigation/CTAs and accelerated mobile pages.
- Confusing Navigation
Unclear, cluttered site navigation causes visitors to quickly leave your site. Streamline and organize menus, optimize internal site search and implement intuitive calls-to-action.
- Weak Brand Messaging
Content that fails to reinforce your brand and differentiators loses out on establishing trust and credibility. Audit copy and visuals to ensure consistent and compelling brand messaging.
- Checkout Friction
Making it difficult to purchase undermines the entire visitor journey. Reduce fields, offer guest checkout and highlight trust symbols to smooth checkout.
Want a fully comprehensive audit and fixes for your website’s conversion obstacles? Check out our in-depth website optimization ebook [link]. Or take our masterclass workshop for hands-on solutions to common issues [link].